R 031400Z AUG 22
MARADMIN 389/22
MSGID/GENADMIN/CMC CD WASHINGTON DC//
SUBJ/ESTABLISHMENT OF THE MARINE CORPS PUBLIC WEB PROGRAM//
REF/A/DOC/SECDEF/15JUN2021//
REF/B/DOC/SECDEF/08FEB2022//
REF/C/DOC/SECNAV/10APR2019//
REF/D/DOC/SECNAV/12JUL2019//
REF/E/DOC/CMC/17JUL2013//
REF/F/DOC/CMC/10NOV2015//
REF/G/MSG/CMC/14NOV2012//
REF/H/MSG/CMC/22DEC2020//
NARR/REFERENCE (REF) A IS DTM-21-001 DIRECTIVE-TYPE MEMORANDUM (DTM) 21-001 DOD PUBLIC WEB PROGRAM. REF B IS DODI 5230.29 CH-2 DEPARTMENT OF DEFENSE INSTRUCTION FOR SECURITY AND POLICY REVIEW OF DOD INFORMATION FOR PUBLIC RELEASE. REF C IS SECNAVINST 5720.44C CH-2 DEPARTMENT OF THE NAVY PUBLIC AFFAIRS POLICY AND REGULATIONS. REF D IS SECNAVINST 5510.36B DEPARTMENT OF THE NAVY INFORMATION SECURITY PROGRAM. REF E IS MCO 3070.2A THE MARINE CORPS OPERATIONS SECURITY (OPSEC) PROGRAM. REF F IS MCO 5239.2B MARINE CORPS CYBERSECURITY. REF G IS MARADMIN 651/12 MANDATORY PUBLIC WEB SITE MIGRATIONS TO OFFICIAL MARINE CORPS ENTERPRISE-WIDE WEB HOSTING ENVIRONMENT. REF H IS MARADMIN 762/20 MARINE CORPS PUBLIC WEBSITE MIGRATION.//
POC/S.D. MCNEILL/HQE/HQMC-CD/-/TEL: 703-614-8010/EMAIL: SHELLEY.MCNEILL@USMC.MIL//
POC/L.S. GLEASON/CIV/HQMC-CD/-/TEL: 703-614-8010/EMAIL: LISA.GLEASON@USMC.MIL//
POC/K.S. HALL/CIV/HQMC-CD/-/TEL: 703-614-8010/EMAIL: SANDERS.HALL@USMC.MIL//
GENTEXT/REMARKS/1. The purpose of this message is to announce the establishment of the Marine Corps Public Web (MCPW) Program as a division within the Communication Directorate (CD), Headquarters, U.S. Marine Corps (HQMC).
2. Per reference C, commanders are responsible for implementing a comprehensive administration program for their publicly-accessible command or activity web presence. A web presence is a collective term for all publicly-accessible websites, related technologies, and internet-based capabilities, including collaborative tools such as social media. All web presences must be registered and re-registered on an annual basis or whenever there is a change in any of the registration data fields. It is imperative to have an accurate point of contact for every command or activity web presence when content violations are identified, when spillage occurs, and when other urgent matters arise that require immediate adjudication and resolution from a specific unit web presence.
3. The mission of the MCPW program is to provide enterprise-wide support, outreach, training, quality assurance, new site requests, URL changes, metrics, and liaison with multiple agencies and "mission partners" to ensure released content conforms to USMC branding standards for websites in reference H, adheres to INFOSEC and OPSEC standards, and supports the communication goals for the service and supported commanders. The functions of the MCPW program are to:
3.a. Per reference A, the MCPW Program staff are designated the senior Public Web Program manager for the USMC and will serve as the single, authoritative point of contact for managing content posted to public-facing websites and managing and overseeing USMC public website requirements and functions.
3.b. Execute and operate the MCPW Program to include ensuring all web presences comply with U.S. law and DoD regulations.
3.c. Establish a USMC content strategy for all public-facing websites to plan for the creation, delivery, and governance of released content aligned with the branding standards and communication goals managed by the Director of Communication, CD, HQMC.
3.d. Ensure all web presences are registered, and maintain a current list of designated site managers or webmasters for every unit web presence.
3.e. Serve as the point of contact for conducting periodic multidisciplinary reviews of web presences to ensure all are operating within the regulations of references C, D, E, and F.
3.f. Serve as the Group Manager for the American Forces Public Information Management System (AFPIMS) program of record with the Defense Media Activity (DMA) overseeing all communications and direct Web management for the USMC in accordance with the AFPIMS memorandum of agreement between the Web Enterprise Business division at DMA and CD, HQMC.
3.g. Establish and maintain service-specific training programs for subordinate unit web presences hosted on AFPIMS.
3.h. Determine internet-based capabilities and platforms approved for USMC use. Approve/disapprove and manage internet-based capabilities Terms of Service Agreements on behalf of CD, HQMC.
3.i. Develop and issue a MCO establishing the Marine Corps Public Web program.
4. The MCPW program contact information are provided below.
4.a. MCPW Address and main telephone number.
Commandant of the Marine Corps (CD)
Headquarters, U.S. Marine Corps
3000 Marine Corps Pentagon (4A532)
Washington, DC 20350
Telephone: (703) 614-8010
E-mail: CDOPS@usmc.mil
5. Commanders with a web presence shall:
5.a. Ensure all command or activity web presences are registered annually on the DoD Unified Registration System at https:(slash)(slash)www.defense.gov/Resources/Register-a-Site/ and with CD, HQMC at https:(slash)(slash)www.marines.mil/Site-Registration/.
5.b. Ensure all personnel authorized to manage content on a web presence are designated, in writing, and have completed all training requirements for the information system and any applicable training specified in reference E.
5.c. Conduct and maintain records of quarterly reviews of released content for all web presences in accordance with reference E and ensure no prohibited content and links have been published as detailed in reference C.
5.d. Review access permissions and accounts on all web presences biannually or whenever turnover of personnel occurs to ensure compliance with references C and F.
5.e. Conduct and maintain records of an annual review for all information residing on a web presence to ensure content is accurate, specifically structured for general public use, and appropriate for worldwide consumption, and information not suitable for a web presence must either be removed or placed on a restricted-access information system.
5.f. Delete and/or archive content if information is no longer reflective of current messaging positions, outdated, or is no longer relevant to external audiences.
5.g. Coordinate the release of information with appropriate release authority.
6. This MARADMIN is applicable to the Marine Corps Total Force.
7. Questions regarding this message can be addressed to the POC identified above.
8. Release authorized by SES April L. Langwell, Director of Communication, Headquarters Marine Corps.//