R 121951Z DEC 25
MARADMIN 595/25
MSGID/GENADMIN/CMC WASHINGTON DC MRA RA//
SUBJ/FISCAL YEAR 2027 RESERVE RETENTION CAMPAIGN//
REF/A/MSGID:DOC/CMC/YMD: 20200626//
REF/B/MSGID:DOC/CMC/YMD: 20210811//
REF/C/MSGID:DOC/CMC/YMD: 20110617//
REF/D/MSGID:MSG/CMC/171443ZNOV25 //
REF/E/MSGID:MSG/CMC/071515ZDEC21//
REF/F/MSGID:MSG/CMC/071520ZDEC21//
REF/G/MSGID:MSG/CMC/261911ZAUG25//
NARR/REF A IS MCO 1040R.31, RESERVE CAREER RETENTION AND DEVELOPMENT 
MANUAL.  REF B IS MCO 1001.62, INDIVIDUAL MOBILIZATION AUGMENTEE 
(IMA) PROGRAM.  REF C IS MCO 1001.52K, MANAGEMENT OF THE ACTIVE 
RESERVE (AR) SUPPORT TO THE UNITED STATES MARINE CORPS RESERVE 
(USMCR).  REF D IS MARADMIN 549/25, SELECTED MARINE CORPS RESERVE 
(SMCR) RETENTION AND AFFILIATION BONUS (RAB) PROGRAM.  REF E IS 
MARADMIN 695/21, RESERVE AFFILIATION JUNIOR ENLISTED PERFORMANCE 
EVALUATION SYSTEM (JEPES) SCORE POINTS INCENTIVE.  REF F IS MARADMIN
696/21, SELECTED MARINE CORPS RESERVE BILLET IDENTIFICATION CODE 
(BIC) INCENTIVE.  REF G IS MARADMIN 400/25, MARINE CORPS LATERAL MOVE
(LATMOV) PROGRAM.//
POC/J. C. WILLIAMS/MGYSGT/RA/TEL: 703-784-9669/EMAIL: 
JAMES.C.WILLIAMS7@USMC.MIL//
POC/H. G. SANDLER/CAPT/RA (RAP)/TEL: 703-784-9588/EMAIL: 
SMB_RAP@USMC.MIL//
GENTEXT/REMARKS/1.  Purpose.  The Fiscal Year 2027 (FY27) Reserve 
Retention Campaign commences 1 April 2026.  It is designed to meet 
the Service’s retention requirements by optimizing retention 
strategies across the Marine Corps Reserve in accordance with 
references (a) through (c).
2.  Situation.  The campaign outlines retention opportunities and 
identifies the FY27 eligible population for Marines in the Selected 
Marine Corps Reserve (SMCR), the Individual Mobilization Augmentee 
(IMA) Program, the Individual Ready Reserve (IRR), and the Active 
Reserve (AR) Program.  It highlights the essential role of command 
teams in supporting Career Counselors by facilitating Marine 
availability for interviews and ensuring timely processing of 
retention packages.  Command teams include the Inspector-Instructor 
(I-I), Reserve Commanding Officer (CO)/ Senior Enlisted Advisor 
(SEA), Active Component CO (if applicable), I-I SEA, and/or the 
Reserve SEA.  
3.  Reserve Retention Eligibility  
3.a.  Commandant’s Retention Program - Reserve (CRP-R). Identifies 
and prioritizes the top 20 percent of the most qualified Marines 
within the FY27 SMCR retention population.  More details about the 
CRP-R will be published in a separate MARADMIN.
3.b.  SMCR Incentive Eligible Population based on Mandatory Drill 
Participation Stop Date (MDPSD).  Marines eligible to submit 
incentive packages within FY27 are SMCR Marines with an MDPSD on or 
before 31 March 2027, those serving beyond their MDPSD, or those 
without an MDPSD.  
3.c.  Reenlistment Eligible Population.  All SMCR, IMA, and IRR 
Marines with a Reserve End of Current Contract (RECC) on or before 
30 September 2027 are eligible to submit retention packages.  AR 
Program Marines with an End of Active Service (EAS) on or before 
30 September 2027 are eligible to submit retention packages.
4.  Reserve Retention Incentives  
4.a.  Monetary incentives are detailed in reference (d) and in the 
Total Force Retention System (TFRS).  
4.b.  In addition to the bonuses and incentives listed in reference 
(d), the AR Enlisted Affiliation Bonus (AR EAB) is available to 
certain Military Occupational Specialty (MOSs) that access into the 
AR program.  Amounts and eligible MOSs for the AR EAB currently 
reside in TFRS.  Changes to the AR EAB will be announced via TFRS 
message. 
4.c.  Non-monetary incentives include the Junior Enlisted Performance
Evaluation System (JEPES) Incentive and the Billet Identification 
Code Incentive (BICI).  More details about these incentives can be 
found in reference (e) and (f). 
5.  Retention Programs
5.a.  Commandant’s Retention Program - Reserve (CRP-R). Selected 
Marines receive expedited reenlistment processing with reduced 
administrative requirements. 
5.b.  Lateral Move (LatMov) Program.  The Marine Corps Reserve 
LatMov Program allows eligible Marines to pursue new career 
opportunities by maximizing individual and collective potential, 
thereby supporting SMCR unit commanders with the optimal distribution
of Marine talent to meet mission requirements.  More details about 
the LatMov program can be found in reference (g).
6.  Concept of Operations  
6.a.  Announcement of Retention Mission.  Reserve retention missions
for FY27 will be assigned upon release of Reserve Command Retention 
Mission (R-CRM).  Missions will include obligations and reenlistments
under both the Reserve First Term Alignment Plan (R-FTAP) and Reserve
Subsequent Term Alignment Plan (R-STAP) categories.  All retention 
actions executed prior to release of the R-CRM will be credited 
toward FY27.
6.b.  Retention Credit.  Obligations and reenlistments submitted 
between 1 April 2026 and 31 March 2027 will be credited toward the 
FY27 Reserve Retention Campaign, upon acceptance in TFRS.  Requests 
for incentives and reenlistment submitted on or after 1 April 2027
will be applied to the FY28 Reserve Retention Campaign.
7.  Reenlistment and Extension Requirements
7.a.  Reenlistment.  SMCR, IMA, and IRR Marines with an RECC on or 
before 30 September 2027 must be submitted as a reenlistment.  If a 
reenlistment request is submitted with an incentive request, but 
incentive funds are no longer available, then the request will be 
processed as a reenlistment-only request, with no incentive 
authorized.  AR Program Marines with an End of Active Service (EAS) 
on or before 30 September 2027 must be submitted as a reenlistment.  
7.b.  Extensions.  SMCR, IMA, and IRR Marines with an RECC and AR 
Program Marines with an EAS on or after 1 October 2027 who require an
obligated service requirement surpassing up to 22 months of 
additional contractual time will be processed as an extension.  
Marines who require an obligated service requirements over 22 months 
of additional contractual time will be adjudicated as an early 
reenlistment on a case-by-case basis.
8.  Local Command Authority (LCA) Extensions.  Commanders are 
authorized to approve LCA extensions for AR, SMCR, IMA, and IRR 
Marines effective upon publication of this message.  Marines with a 
FY27 RECC may be extended up to 30 June 2027.  All LCA extensions 
approved under this authority must be submitted via TFRS.  Commanders
are not authorized to approve extensions that would cause Marines to 
exceed established service limitations.
9.  Future changes to this MARADMIN will be published as necessary 
via TFRS messages.
10.  This MARADMIN applies to service in the Marine Corps Reserves.
11.  Release authorized by Major General John F. Kelliher III, 
Director, Reserve Affairs Division.//