R 151356Z JUN 12
UNCLASSIFIED//
MARADMIN 313/12
MSGID/GENADMIN/CMC WASHINGTON DC PA/PAC//
SUBJ/CY2013 MUSIC OUTREACH BOARD IN SUPPORT OF THE  MARINE CORPS STRATEGIC ENGAGEMENT PROGRAM//
REF/A/MSGID:DOC/MCO 5720.77/YMD:20100708//
REF/B/MSGID:DOC/CMC GREEN LETTER 1-11 /-//
REF/C/MSGID:DOC /DOD INSTRUCTION 5410.19/ YMD:20011113//
NARR/REF A IS MCO 5720.77, MARINE CORPS PUBLIC AFFAIRS ORDER.  REF B IS GREEN LETTER 1-11, STRATEGIC ENGAGEMENT.  REF C IS DOD INSTRUCTION 5410.19, PUBLIC AFFAIRS COMMUNITY RELATIONS POLICY IMPLEMENTATION.//
POC/BRIAN PARADIS/MGYSGT/UNIT:DIV PA/NAME: COMREL/TEL:703-693-2184 /EMAIL:BRIAN.PARADIS@USMC.MIL//
GENTEXT/REMARKS/1.  PER REF A, THIS MESSAGE ANNOUNCES THE CY 2013 MARINE CORPS MUSIC OUTREACH BOARD TO SELECT NATIONALLY SIGNIFICANT COMMUNITY RELATIONS EVENTS FOR MUSICAL UNIT PARTICIPATION IN SUPPORT OF THE MARINE CORPS STRATEGIC ENGAGEMENT PROGRAM. THE BOARD WILL CONVENE AT 1300 ON 6 SEP 12 IN WASHINGTON, D.C., THE PENTAGON, SMITH CONFERENCE ROOM, ROOM 4E771. THE BOARD WILL BE COMPRISED OF MEMBERS FROM THE FOLLOWING ORGANIZATIONS:  HQMC DIVPA (PAC), MRA DIVERSITY SECTION, OLA, MCRC, SIG, AND MARINE BARRACKS, WASHINGTON.
2.  THE BOARD WILL SELECT NATIONALLY SIGNIFICANT EVENTS TO SERVE AS ANCHOR EVENTS AROUND WHICH RECRUITING AND/OR COMMUNITY OUTREACH ACTIVITIES WILL BE BUILT. SUCH EVENTS WILL BE LOOKED AT FAVORABLY TO RECEIVE SUPPORT FROM MARINE CORPS BANDS AND WHEN APPROPRIATE, ADDITIONAL SUPPORT FROM AIR/GROUND STATIC DISPLAYS, SPEAKERS, AND CANVASSING RECRUITING OPERATIONS.
3.  IN SUPPORT OF THE GOALS AND OBJECTIVES CONTAINED IN REF B, MARFORS, RECRUITING DISTRICTS, COMMANDS WITH OPERATIONAL CONTROL OF A MUSICAL UNIT, AND M&RA (DIVERSITY) ARE ENCOURAGED TO TAKE THIS OPPORTUNITY TO SUBMIT RECOMMENDATIONS FOR NATIONALLY SIGNIFICANT EVENTS WHICH IMPACT THEIR PRIMARY AREA OF INTEREST AND RESPONSIBILITY. CONSIDERATION SHOULD BE GIVEN TO VALUE FOR RECRUITING INTERESTS, EVENT ATTENDANCE, POTENTIAL FOR MEDIA COVERAGE, SIGNIFICANCE OF AUDIENCE DEMOGRAPHICS, AND POTENTIAL FOR DEVELOPING SURROUNDING STRATEGIC ENGAGEMENT OPPORTUNITIES.
4.  EVENTS OF SPECIAL INTEREST AND OTHER COMMUNITY RELATIONS EVENTS MEETING THE CRITERIA OUTLINED IN REF C MAY INCLUDE, BUT ARE NOT LIMITED TO, SUPPORT OF CIVIC OR VETERANS SERVICES ORGANIZATIONS, PROFESSIONAL OR COLLEGIATE SPORTING EVENTS, MAJOR PARADES, FORMAL CONCERTS, OUTDOOR FESTIVALS, ETC. COMMANDS MUST SUBMIT EVENTS FOR CONSIDERATION TO THE POC VIA EMAIL USING THE CRITERIA DETAILED BELOW.
5.  EVENT SUBMISSION CRITERIA IS DUE TO DIV PA (PAC-20) NLT 20 AUG 12 AND MUST INCLUDE THE FOLLOWING:
A.  NAME AND DATE(S) OF EVENT.
B.  EVENT LOCATION.  ONLY CONUS EVENTS WILL BE CONSIDERED.
C.  EVENT POINT OF CONTACT.
D.  SPECIFIC PERFORMANCE VENUE AND PROJECTED AUDIENCE SIZE.
E.  OTHER EVENT PARTICIPANTS.
F.  HISTORY OF PREVIOUS MILITARY PARTICIPATION IN EVENT.
G.  ORGANIZERS' BOOKING DEADLINE FOR MUSICAL GROUP PARTICIPATION.
H.  A BRIEF NARRATIVE EXPLAINING THE NATURE OF THE EVENT AND A CONCEPT OF OPERATIONS; SPECIFICALLY ADDRESSING THE EVENTS VALUE IN SUPPORT OF THE STRATEGIC ENGAGEMENT PROGRAM.
I.  ESTIMATE OF COSTS ASSOCIATED WITH EVENT FOR FUNDING CONSIDERATION BY HQMC. COSTS SHOULD INCLUDE PER DIEM RATE, BILLETING AND GROUND TRANSPORTATION REQUIREMENTS.
6.  A DETAILED AGENDA FOR THE BOARD WILL BE FORWARDED TO BOARD REPRESENTATIVES VIA SEPARATE CORRESPONDENCE.
7.  RESULTS OF THE BOARD WILL CONTAIN A LIST OF EVENTS SELECTED FOR SUPPORT OF THE MARINE CORPS STRATEGIC ENGAGEMENT PROGRAM AND THE BANDS ASSIGNED TO THOSE EVENTS.  PARTICIPATING COMMANDS WILL BE NOTIFIED VIA SEPARATE CORRESPONDENCE REGARDING FUNDING REQUESTS.
8.  DIV PA COMREL (PAC-20) WILL ALSO COORDINATE AVAILABILITY OF BANDS TO PARTICIPATE IN NATIONAL HOLIDAY EVENTS IN SUPPORT OF THE STRATEGIC ENGAGEMENT PROGRAM.  BANDS WILL BE IDENTIFIED TO SUPPORT THE FOLLOWING HOLIDAY OBSERVANCES:
A.  NEW YEARS DAY:  29 DEC 12 - 3 JAN 13.
B.  ARMED FORCES DAY:  16 - 20 MAY 13.
C.  MEMORIAL DAY:  25 - 29 MAY 13.
D.  INDEPENDENCE DAY:  2 - 6 JUL 13.
E.  9/11 REMEMBRANCE:  9 - 13 SEP 13.
F.  COLUMBUS DAY:  12 - 16 OCT 13.
G.  THANKSGIVING:  26 - 30 NOV 13.
H.  ONCE DESIGNATED FOR SUPPORT, BANDS WILL RESERVE THE PERIODS IDENTIFIED ABOVE TO SUPPORT EVENTS DIRECTED BY HQMC. THE BAND WILL BE RELEASED FOR LOCAL REQUESTS TWO WEEKS PRIOR TO THE HOLIDAY.
9.  ADDITIONAL EVENTS MAY BE NOMINATED FOR CONSIDERATION AFTER THE BOARD CONCLUDES.  EVENTS WILL BE SUBMITTED PER INSTRUCTIONS IN PARAGRAPH FIVE.
10.  RELEASE AUTHORIZED BY COL PAUL KENNEDY, DIRECTOR, DIVISION OF PUBLIC AFFAIRS, HQMC.//