R 021954Z AUG 11
UNCLASSIFIED//
MARADMIN 439/11
MSGID/GENADMIN/CMC WASHINGTON DC PA//
SUBJ/UPDATE TO 2011 USMC PUBLIC AFFAIRS LEADERS CONFERENCE PUBLIC AFFAIRS PROFESSIONAL DEVELOPMENT CONFERENCE//
GENTEXT/REMARKS/1.  THE DIVISION OF PUBLIC AFFAIRS WILL HOST THE MARINE CORPS PUBLIC AFFAIRS LEADERS AND PUBLIC AFFAIRS PROFESSIONAL DEVELOPMENT CONFERENCES AT THE WESTIN NEW ORLEANS CANAL PLACE IN NEW ORLEANS, LA, FROM 13 - 16 SEPT 2011.
2.  THE USMC PA LEADERS CONFERENCE AGENDA WILL FEATURE INFLUENTIAL SPEAKERS AND INDUSTRY PROFESSIONALS IN A SERIES OF PROFESSIONAL DEVELOPMENT WORKSHOPS AND BRIEFINGS FOCUSING ON PUBLIC AFFAIRS STRATEGIES, BEST PRACTICES, AND APPLICATION. SESSIONS WILL PROVIDE INSIGHTS INTO PUBLIC AFFAIRS RESEARCH METHODS, COMMUNICATION PLANNING, SOCIAL MEDIA INTEGRATION, PROGRAM EVALUATION, AND DISCUSSIONS ON THE FUTURE OF THE CORPS' PUBLIC AFFAIRS CAPABILITY DEVELOPMENT. ALL PA DIRECTORS AND PA CHIEFS ARE HIGHLY ENCOURAGED TO ATTEND THE USMC PA LEADERS CONFERENCE. THE NEXT SENIOR PA REP SHOULD ATTEND IF THE DIRECTOR OR PA CHIEF IS UNABLE. PARTICIPATION IS UNIT FUNDED WITH GOVERNMENT CREDIT CARDS USED FOR OFFICIAL TRAVEL.
3.  THE USMC PA PROFESSIONAL DEVELOPMENT CONFERENCE AGENDA WILL INCLUDE ADVANCED MOS TRAINING IN SOCIAL MEDIA TECHNIQUES, ADVANCED CAMERA, VIDEO AND WRITING SKILLS. ALL COMBAT CORRESPONDENTS ARE HIGHLY ENCOURAGED TO ATTEND THIS CONFERENCE.  PARTICIPATION IS UNIT FUNDED WITH GOVERNMENT CREDIT CARDS USED FOR OFFICIAL TRAVEL.
4.  THE USMCCCA HOSTED AWARDS DINNER AND CEREMONY WILL BE HELD THURSDAY, 15 SEPTEMBER 2011.
5.  APPROPRIATE CONFERENCE ATTIRE IS BUSINESS CASUAL. APPROPRIATE UNIFORM FOR THE AWARDS DINNER IS EVENING DRESS OR BLUE-WHITE DRESS ALPHAS FOR SNCOS AND OFFICERS, BLUE DRESS ALPHAS FOR SERGEANTS AND BELOW.
6.  RECOMMEND PARTICIPANTS ARRIVE NLT THE AFTERNOON OF 12 SEPTEMBER. THE PA LEADERS CONFERENCE AND PA PROFESSIONAL DEVELOPMENT CONFERENCE WILL COMMENCE PROMPTLY AT 0730, 13 SEPTEMBER AND END AT THE CLOSE OF BUSINESS 15 SEPTEMBER.
7.  NLT 15 AUG, REQ CMDS/ACTIVITIES SUBMIT NAME, GRADE, AND BILLET OF ATTENDEES ON THE PANET UNDER LISTS AT HTTPS:SLASHSLASH EHQMC.USMC.MIL/ORG/PA/LISTS/201120PA20CONFERENCE20REGISTRATION/ALLITEMS.ASPX. SELECT "NEW" TO OPEN A BLANK FORM.
8.  NLT 19 AUG, REQ ATTENDEES MAKE BILLETING ARRANGEMENTS. A BLOCK OF ROOMS FOR THE USMC PA LEADERS CONFERENCE/PA PROFESSIONAL DEVELOPMENT CONFERENCE HAS BEEN RESERVED AT THE WESTIN HOTEL. THE COST IS 98.00 DOLLARS PER NIGHT PLUS APPLICABLE ROOM TAX. MAKE RESERVATIONS BY CALLING 888.627.8180 AND USING THE CODE "UMI11A".RECOMMEND MAKING RESERVATIONS AS EARLY AS POSSIBLE TO ENSURE ROOM AVAILABILITY. ATTENDEES ARE RESPONSIBLE FOR THEIR OWN CANCELLATIONS.
9.  PARTICIPANTS MAY TRAVEL TO THE HOTEL VIA SHUTTLE. THE CLOSEST AIRPORT IS THE LOUIS ARMSTRONG NEW ORLEANS INTERNATIONAL AIRPORT.
10.  MARINES MUST PAY A 100 DOLLAR CONFERENCE FEE PRIOR TO ATTENDING THE CONFERENCE. THE CONFERENCE FEE COVERS THE COST OF THE CONFERENCE FACILITIES. MARINES SHOULD REGISTER AT WWW.USMCCCA.ORG. ACTIVATED GOVERNMENT TRAVEL CARDS MAY BE USED TO PAY THE FEE. PA SHOPS MAY AUTHORIZE GOVERNMENT PURCHASE CARD HOLDERS TO PAY THE CONFERENCE FEES FOR THEIR TRAVELERS.
11.  A DETAILED CONFERENCE AGENDA WITH AMPLIFYING INFORMATION AND COORDINATING INSTRUCTIONS WILL BE SENT VIA SEPCOR.
12.  RELEASE AUTHORIZED BY COL B. F. SALAS, DIRECTOR, DIVISION OF PUBLIC AFFAIRS, HQMC//