R 162326Z JUN 11
MARADMIN 347/11
MSGID/GENADMIN,USMTF,2007/CMC WASHINGTON DC MRA MF(UC)//
SUBJ/21ST ANNUAL SECRETARY OF DEFENSE FULCRUM SHIELD AWARD//
REF/A/MSGID:LTR/ASD MEMO/YMD:20110505//
AMPN/REF A IS OASD MEMO REGARDING NOMINATIONS FOR SECDEF FULCRUM SHIELD AWARD.//
POC/R. L. WILSON/GS-11/UNIT:MFC4/-/TEL:DSN 278-9526//
GENTEXT/REMARKS/1.  THE PURPOSE OF THIS MARADMIN IS TO SOLICIT NOMINATIONS FOR THE SECRETARY OF DEFENSE (SECDEF) FULCRUM SHIELD AWARD WHICH IS PRESENTED ANNUALLY TO THE BEST YOUTH-BASED PROGRAM THAT IS AFFILIATED WITH A U.S. MILITARY SERVICE, THE NATIONAL GUARD, DEFENSE AGENCIES OR FIELD ACTIVITY.  THE AWARD WAS ESTABLISHED BY THE DEPARTMENT AS A MEANS OF RECOGNIZING YOUTH ORGANIZATIONS AFFILIATED WITH THE MILITARY THAT HAVE MADE RECOGNIZABLE STRIDES IN SPREADING THE ANTI-DRUG MESSAGE THROUGHOUT THEIR COMMUNITIES.  THIS AWARD IS NAMED IN HONOR OF THE FIVE MILITARY PERSONNEL FROM FORT BLISS, TEXAS WHO WERE KILLED IN AN AIRCRAFT ACCIDENT IN 1999 WHILE IN A COUNTER-DRUG RECONNAISSANCE MISSION IN COLUMBIA.  THE NATIONAL YOUNG MARINE PROGRAM WAS THE FIRST RECIPIENT OF THIS PRESTIGIOUS AWARD.
2.  ELIGIBILITY FOR THIS AWARD IS CONTINGENT UPON THE FOLLOWING CRITERIA:
A.  PARTICIPANTS IN THE PROGRAM MUST BE OF SCHOOL AGE AND HAVE CONTRIBUTED TO ARTICULATING THE ANTI-DRUG MESSAGE TO THEIR PEERS AND COMMUNITIES.
B.  SOME FORM OF DIRECT ASSOCIATION SPONSORSHIP WITH OR BY A MILITARY SERVICE, THE NATIONAL GUARD BUREAU, DEFENSE AGENCY, OR FIELD ACTIVITY.
C.  DEMONSTRATED ABILITY TO REACH POPULATIONS OUTSIDE THE MEMBERSHIP OF THE ORGANIZATION WITH THE ANTI-DRUG MESSAGE.
D.  DOCUMENTED PARTICIPATION IN RED RIBBON WEEK OBSERVANCES.  ANY NOMINATION NOT DOCUMENTING RED RIBBON WEEK PARTICIPATION WILL BE DISQUALIFIED.
E.  A CLEAR DESCRIPTION OF LEADERSHIP BY THE YOUTH MEMBERS.
F.  DOCUMENATION OF MAXIMIZING THE USE OF DEPARTMENT OF DEFENSE (DOD) ASSETS TO EFFECTIVELY REACH THE TARGETED AUDIENCE (I.E. ARE THE FUNDS USED TO BEST REACH THE AUDIENCE EFFECTIVELY, OR COULD RESOURCES HAVE BEEN OTHERWISE BETTER SPENT).
G.  A DIRECT, MEASURABLE IMPACT ON DRUG AWARENESS IN THE DOD COMMUNITY.
3.  NOMINATIONS FOR THE AWARD SHALL RECOGNIZE PROGRAMS THAT HAVE OCCURRED DURING FISCAL YEAR (FY) 2010 (OCTOBER 1, 2009-SEPTEMBER 30, 2010). NOMINATIONS SHALL BE LIMITED TO FOUR TYPED PAGES IN AT LEAST 12 POINT FONT, NOT INCLUDING SUPPORTING DOCUMENTATION, AND SHALL CONTAIN THE FOLLOWING:
A.  NAME OF THE PROGRAM AND THE MILITARY SERVICE WITH WHICH IT IS ASSOCIATED.
B.  LOCATION OF THE PROGRAM (NAME OF BASE OR INSTALLATION, FACILITY, WHERE LOCATED AND ADDRESS AND POINT OF CONTACT INFORMATION).
C.  BACKGROUND OF THE PROGRAM TO INCLUDE: MISSION, DATE OF INCEPTION, DURATION AND GROWTH OF THE PROGRAM, IF APPLICABLE.
D.  NOTE TYPE OF DOD RED RIBBON ACTIVITIES IN WHICH ORGANIZATION HAS PARTICIPATED (NAME OF BASE OR INSTALLATION, FACILITY, LOCATION, AND TYPES OF ACTIVITIES).
E.  DESCRIPTION OF THE IMPACT OF THE PROGRAM REDUCING DRUG USE IN THE COMMUNITY IN FISCAL YEAR 2010 TO INCLUDE: A DESCRIPTION OF THE OVERALL METHODOLOGY OF THE PROGRAM; ACTIVITIES AND ACHIEVEMENTS; AND SPECIFIC DATA THAT DEMONSTRATES THE EFFECTIVENESS OF THE PROGRAM ON THE POPULATION.  ACTIVITIES AND ACHIEVEMENTS OUTSIDE OF THESE DATES WILL NOT BE CONSIDERED.
F.  PICTURES FLYERS AND OTHER ADDITIONAL MATERIAL MAY BE INCLUDED. THESE WILL NOT COUNT TOWARDS FOUR PAGE LIMIT.
G.  RECOMMENDATION AND VERIFICATION BY PROPER AUTHORITIES.
4.  NOMINATIONS WILL BE SUBMITTED ELECTRONICALLY AND RECEIVED NLT 29 JUNE 2011 TO: ROBERT.WILSON (AT) USMC.MIL. NOMINATIONS RECEIVED AFTER 29 JUNE 2011 WILL NOT BE CONSIDERED.
5.  WINNERS OF THE 21ST ANNUAL FULCRUM SHIELD AWARD WILL BE PRESENTED DURING THE DOD ANNUAL RED RIBBON WEEK OBSERVANCE CEREMONY AT 10:00 A.M. ON THURSDAY, OCTOBER 20, 2011 IN THE PENTAGON HALL OF HEROES.
6.  RELEASE AUTHORIZED BY BGEN R. F. HEDELUND, DIRECTOR, MARINE AND FAMILY PROGRAMS DIVISION.//