R 131517Z MAY 11
UNCLASSIFIED//
MARADMIN 290/11
MSGID/GENADMIN,USMTF,2007/CMC WASHINGTON DC AVN//
SUBJ/MARINE AVIATION CENTENNIAL//
REF/A/MSGID:DOC/ACMC WASHINGTON DC/APR2009//
AMPN/REF A IS THE MARINE CORPS ROADMAP FOR THE CENTENNIALS OF NAVAL AVIATION AND MARINE AVIATION, THE PLANNING AND COMMUNICATION GUIDE FOR THE MARINE AVIATION CENTENNIAL (MAC) AND THE CENTENNIAL OF NAVAL AVIATION (CONA).//
POC/B.T. BREWER/LTCOL/UNIT:HQMC ASM/-/EMAIL:BENJAMIN.BREWER@USMC.MIL/TEL:703-614-1244//
GENTEXT/REMARKS/1.  FROM MAY 2011 TO MAY 2012, THE MARINE CORPS WILL OFFICIALLY CELEBRATE THE MARINE AVIATION CENTENNIAL (MAC).  THIS YEAR-LONG CELEBRATION BEGINS WITH THE MARINE CORPS AVIATION ASSOCIATION SYMPOSIUM IN SAN DIEGO, CA, FROM 16-22 MAY 2011, AND WILL CONCLUDE WITH A CLOSING GALA ON 19 MAY 2012 IN WASHINGTON, DC. PER REF A, THE  INTENT FOR MAC IS "... (T)O CAPITALIZE ON ENDURING RELATIONSHIPS AND RECURRING EVENTS THAT THE MARINE CORPS ENJOYS.  A POSITIVE AND VALUED REFLECTION OF THE MARINE CORPS AND ITS (AVIATION COMBAT ELEMENT) WILL BE THE END STATE OF OUR EFFORTS."
2.  DURING THIS YEAR-LONG CELEBRATION, THERE WILL BE MANY OPPORTUNITIES FOR MARINES TO PROMOTE MARINE AVIATION IN THEIR LOCAL COMMUNITIES AND ADVANCE AWARENESS OF THE MARINE AIR GROUND TASK FORCE (MAGTF) AND ITS UNIQUE CONTRIBUTION TO THE DEFENSE OF OUR NATION.  MARINE CORPS PARTICIPATION IN AIRSHOWS, OPEN HOUSES, COMMUNITY EVENTS, AND PARADES SHOULD INCLUDE MAC THEMES TO THE MAXIMUM EXTENT POSSIBLE.
3.  THE OVERALL THEME FOR MAC IS "100 YEARS OF PUTTING THE "A" IN MAGTF," BUT THERE ARE ALSO SEVERAL ADDITIONAL THEMES WHICH HIGHLIGHT MARINE AVIATION'S ROLE WITHIN OUR NATION'S FORCE IN READINESS AND ITS SUPPORT TO THE INDIVIDUAL MARINE.  THESE ADDITIONAL THEMES ARE OUTLINED AND EXPANDED IN REF A AND INCLUDE: 1) MARINE AVIATION IS ADAPTABLE, 2) AGILE, AND 3) OF ONE MIND WITH FELLOW MARINES.  MAC WILL FOCUS ON THE MAGTF, HISTORY AND TRADITIONS, AND THE MARINE CORPS' LEGACY OF INNOVATION AND TRANSFORMATION OF AVIATION DOCTRINE AND TECHNOLOGY.
4.  ALL MARINES ARE ENCOURAGED TO TAKE EVERY OPPORTUNITY TO INCLUDE MAC THEMES AND INFORMATION INTO UNIT TRAINING, LOCAL OUTREACH, AIRSHOWS, AND MEDIA INTERACTION.  REF A AND OTHER MAC INFORMATION IS AVAILABLE VIA THE OFFICIAL MAC WEBSITE AT HTTP:SLASH SLASH WWW.MARINES.MIL/UNIT/AVIATION/CENTENNIAL/PAGES/DEFAULT.ASPX.
5.  RELEASE AUTHORIZED BY LTGEN T. G. ROBLING, DEPUTY COMMANDANT FOR AVIATION.//