R 192039Z MAR 09
UNCLASSIFIED//
MARADMIN 0173/09
MSGID/GENADMIN/CMC WASHINGTON DC/MR//
SUBJ/19TH ANNUAL SECRETARY OF DEFENSE COMMUNITY DRUG AWARENESS AWARD//
AMPN/REF A IS OASD MEMO REGARDING NOMINATIONS FOR SECDEF COMMUNITY DRUG AWARENESS AWARD.//
POC/ROBERT WILSON/YA-02/MRRO/-/TEL:DSN 278-9526
/EMAIL:ROBERT.WILSON@USMC.MIL//
GENTEXT/REMARKS/1. THE PURPOSE OF THIS MARADMIN IS TO SOLICIT NOMINATIONS FOR THE SECRETARY OF DEFENSE (SECDEF) COMMUNITY DRUG AWARENESS AWARD WHICH IS PRESENTED ANNUALLY TO THE BEST DRUG DEMAND REDUCTION PROGRAM (DDRP) FOR THE PREVIOUS FISCAL YEAR WITHIN EACH SERVICE, THE NATIONAL GUARD BUREAU, AND THE DEFENSE AGENCIES. THE AWARD WAS ESTABLISHED BY THE DEPARTMENT IN 1990 IN AN EFFORT TO PROMOTE ITS SUPPORT OF OUTREACH AND PREVENTION PROGRAMS WITHIN THE DEPARTMENT OF DEFENSE COMMUNITY. THE MILITARY SERVICES, DEFENSE AGENCIES, AND THE NATIONAL GUARD BUREAU IN THE PAST HAVE EXHIBITED ENTHUSIASM AND ENERGY IN DESIGNING AND IMPLEMENTING THEIR PROGRAMS FOR THE BENEFIT OF OUR MILITARY MEMBERS AND THEIR FAMILIES. MARINE CORPS BASE CAMP LEJEUNE DRUG DEMAND REDUCTION PROGRAM, WAS THE MARINE CORPS RECIPIENT FOR THE COMMUNITY DRUG AWARENESS AWARD LAST FISCAL YEAR.
2. THERE ARE THREE TYPES OF DRUG DEMAND REDUCTION PROGRAMS WITHIN THE DEPARTMENT OF DEFENSE THAT ARE ELIGIBLE FOR THIS AWARD:
A. PROGRAMS, CONDUCTED WHOLLY OR PARTIALLY WITH DOD ASSETS, AIMED AT OUR MILITARY PERSONNEL AND THEIR DEPENDENTS, AND CIVILIAN EMPLOYEES OF THE DEPARTMENT OF DEFENSE;
B. PROGRAMS, SUPPORTED BY STRICTLY VOLUNTARY EFFORTS OF DOD PERSONNEL TARGETED TO APPROPRIATE POPULATIONS, WITH OR WITHOUT CONTRIBUTIONS BY OTHER NON-DOD SOURCES;
C. PROGRAMS CONDUCTED BY THE NATIONAL GUARD OF THE VARIOUS STATES UNDER THE TERMS OF THE GOVERNORS' STATE PLANS (SECTION 112 PROGRAMS).
D. THE AWARDS ARE IN RECOGNITION OF BASE, ACTIVITY, OR UNIT PROGRAMS AND ARE NOT AWARDED TO SPECIFIC INDIVIDUAL(S).
3. IN ORDER TO ALLOW FOR THE DEVELOPMENT OF IMAGINIATIVE DRUG DEMAND REDUCTION PROGRAMS, THE AWARD CRITERIA ARE GENERAL IN DEFINITION. SUBSTANTIVE CRITERIA ON WHICH THE NOMINATIONS WILL BE JUDGED WILL INCLUDE THE FOLLOWING:
A. STRICT ADHERENCE TO THE TARGET POPULATIONS WITHIN THE THREE CATEGORIES OF DEPARTMENT OF DEFENSE DRUG DEMAND REDUCTION PROGRAMS DESCRIBED ABOVE;
B. MAXIMIZING THE USE OF DEPARTMENT DEMAND REDUCTION ASSETS TO EFFECTIVELY REACH THE TARGETED AUDIENCE (I.E. ARE THE FUNDS USED TO BEST REACH THE AUDIENCE EFFECTIVELY, OR COULD RESOURCES HAVE BEEN OTHERWISE BETTER SPENT);
C. DOCUMENTED PARTICIPATION IN RED RIBBON WEEK OBSERVANCES. ANY NOMINATION NOT DOCUMENTING RED RIBBON WEEK PARTICIPATION WILL BE DISQUALIFIED;
D. PROGRAM IMPACT DETERMINED BY SOME OBSERVABLE AND MEASURABLE EVENTS SUCH AS NUMBER OF PERSONNEL IMPACTED BY THE PROGRAMS; AND
E. PROGRAMMATIC ACHIEVEMENTS LIMITED TO THE PARAMETERS OF FISCAL YEAR 2008.
4. NOMINATIONS FOR THE SECRETARY OF DEFENSE COMMUNITY DRUG AWARENESS AWARD SHALL COVER THE PERIOD OF FISCAL YEAR 2008. THE NOMINATIONS SHALL BE SUBMITTED VIA THE CHAIN OF COMMAND. A NARRATIVE DESCRIBING THE ACTIVITIES AND ACHIEVEMENTS OF EACH NOMNIEE SHALL NOT EXCEED FOUR TYPED PAGES IN AT LEAST 12 PT. IT SHALL CONTAIN THE FOLLOWING INFORMATION:
A. NAME OF THE PROGRAM AND THE MILITARY SERVICE;
B. LOCATION OF THE PROGRAM (NAME OF BASE OR INSTALLATION, SHIP OR FACILITY, AND WHERE LOCATED);
C. BACKGROUND OF THE PROGRAM TO INCLUDE MISSION, DATE OF INCEPTION, DURATION, AND GROWTH OF THE PROGRAM, IF APPLICABLE;
D. DESCRIPTION OF TARGET AUDIENCE(S) TO INCLUDE LEVEL OF RISK FOR DRUG ABUSE;
E. DESCRIPTION OF HOW DEMAND REDUCTION FUNDS WERE USED;
F. NOTE TYPES OF DOD RED RIBBON WEEK ACTIVITIES IN WHICH THE ORGANIZATION PARTICIPATED;
G. DESCRIPTION OF THE IMPACT OF THE PROGRAM ON THE COMMUNITY IN FISCAL YEAR 2008 TO INCLUDE: A DESCRIPTION OF THE OVERALL METHODOLOGY OF THE PROGRAM; ACTIVITIES AND ACHIEVEMENTS; AND SPECIFIC DATA THAT DEMONSTRATES THE EFFECTIVENESS OF THE PROGRAM ON THE POPULATION. ACTIVITIES AND ACHIEVEMENTS OUTSIDE OF THESE DATES WILL NOT BE CONSIDERED;
H. RECOMMENDATION AND VERIFICATION BY PROPER AUTHORITIES.
I. PICTURES, FLYERS AND OTHER ADDITIONAL MATERIAL MAY BE INCLUDED.
5. SOME COMMON ERRORS RESULTING IN A LOW SCORE OR DISQUALIFICATION ARE AS FOLLOWS:
A. NO VISIBLE OBJECTIVE MEASURES OF EFFECTIVENESS OF THE PROGRAM (I.E., NO QUALITATIVE OR QUANTITATIVE DATA DEMONSTRATING HOW THE PROGRAM IMPACTED THE COMMUNITY);
B. PROGRAMMATIC ACHIEVEMENTS LISTED DID NOT OCCUR IN THE PREVIOUS FISCAL YEAR;
C. RED RIBBON WEEK ACTIVITIES ARE NOT CITED;
D. EXCEEDING FOUR PAGES IN LENGTH AND GRAMMATICAL AND SPELLING ERRORS THROUGHOUT THE DOCUMENT.
E. NOT FOLLOWING THE FORMAT.
NOMINATIONS MUST BE SUBMITTED BY MAIL AND RECEIVED NLT 01 MAY 2009 TO: PERSONAL AND FAMILY READINESS DIVISION, (MRRO) HEADQUARTERS UNITED STATES MARINE CORPS, M&RA, 3280 RUSSELL ROAD, QUANTICO, VA 22134-5103. NO FAX OR E-MAILS WILL BE ACCEPTED. NOMINATIONS RECEIVED AFTER 01 MAY 2009 WILL BE DISQUALIFIED.
6. WINNERS OF THE 19TH ANNUAL COMMUNITY DRUG AWARENESS AWARDS WILL BE RECOGNIZED AT THE PENTAGON HALL OF HEROES ON FRIDAY, 23 OCTOBER 2009, DURING RED RIBBON WEEK OBSERVANCE. FUNDING FOR AWARD RECIPIENT TRAVEL EXPENSES WILL BE FUNDED FROM HQMC DDRP FUNDS.
7.  RELEASE AUTHORIZED BY NF6 (SES) T.R. LARSEN, DIRECTOR, PERSONAL AND FAMILY READINESS DIVISION.//