R 311503Z MAR 08
MARADMIN # 214/08
FM MOZART
TO AL MARADMIN
BT
UNCLAS
MSGID/GENADMIN/CMC WASHINGTON DC PA//
SUBJ/NEW MARINE CORPS WEBSITE WWW.MARINES.MIL//
REF/A/DESC:USMC STRATEGIC COMMUNICATIONS PLAN/-/YMD:20070601//
REF/B/DESC:CMC PLANNING GUIDANCE/-/YMD:20061201//
POC/T.DELOBE/CIV/UNIT:HQMC DIVPA MCN/-/TEL:703-614-2495
/EMAIL:TIM.DELOBE@USMC.MIL//
AMPN/REF(A) OUTLINES BROAD USMC STRATEGIC COMMUNICATION THEMES AND
IDENTIFIES THE DIVISION OF PUBLIC AFFAIRS (DIVPA) AS THE PRINCIPAL
AGENCY RESPONSIBLE FOR COORDINATING SIGNIFICANT COMMUNICATION ISSUES
ACROSS THE SPECTRUM OF ALL MARINE CORPS ACTIVITIES AND INTERESTS.
IN REF (B) THE COMMANDANT DIRECTED DIVPA TO DEVELOP A SYSTEM THAT
PROVIDES VISIBILITY OF PUBLIC ENGAGEMENT OPPORTUNITIES ACROSS THE
NATION. IN THIS GUIDANCE CMC STATES, 'WE OWE THE AMERICAN PUBLIC A
FULL ACCOUNTING OF HOW WE EMPLOY THEIR MARINES, CONTINUED
ELABORATION ON WHAT WE PROVIDE THE NATION, AND A RESPONSIBILITY TO
ENABLE OUR MARINES TO TELL THEIR STORY AS AMBASSADORS OF THE CORPS.'
//
GENTEXT/REMARKS/1. PER REF (A), AS PART OF THE CORPS EFFORT TO
COMMUNICATE ACROSS A WIDE SPECTRUM OF DOMAINS, TO INCLUDE THE
PUBLIC, THE DIVPA DEVELOPED A NEW OFFICIAL MARINE CORPS WEBSITE -
WWW.MARINES.MIL - TO REPLACE THE EXISTING WEBSITE LOCATED AT THE
SAME ADDRESS.  THE NEW WEBSITE WILL REDUCE THE CORPS SECURITY
VULNERABILITIES, UPGRADE AN AGING INFRASTRUCTURE AND POSITION THE
MARINE CORPS TO EFFECTIVELY COMPETE IN THE INFORMATION BATTLESPACE.
2. UNITS CURRENTLY SUBMITTING CONTENT TO MARINES.MIL WILL CONTINUE
TO DO SO, BUT MUST COORDINATE THROUGH THEIR PREVIOUSLY DESIGNATED
WEB POC TO GAIN ACCESS TO THE NEW SYSTEM.  IF THE UNIT POC
EXPERIENCES ANY TROUBLE ACCESSING THE NEW SYSTEM, ALL SUPPORT
REQUESTS SHOULD BE PROCESSED THROUGH THE MARINES.MIL HELP DESK AT
703-432-0383, MCEITSHELP@MCEITS.USMC.MIL 
3. THE CURRENT CONFIGURATION OF THE NEW MARINES.MIL WEBSITE INCLUDES
A FEATURE ENTITLED 'IN THE COMMUNITY'. IN RESPONSE TO REF(B), THIS
FEATURE WAS CREATED AND IS IN ITS INITIAL PHASE OF DEVELOPMENT.  'IN
THE COMMUNITY' IS DIVPA EFFORT TO CONNECT THE AMERICAN PUBLIC WITH
THE MARINE CORPS BY CODIFYING THE PROCEDURES THAT ALLOW THE PUBLIC
TO MAKE REQUESTS TO THE MARINE CORPS IN SUPPORT OF COMMUNITY
RELATIONS ACTIVITIES.
4. COMMANDS ARE DIRECTED TO USE THE 'IN THE COMMUNITY' FEATURE WITH
THE PURPOSE OF ANNOUNCING COMMUNITY OUTREACH ACTIVITIES.  SUCH
ACTIVITIES INCLUDE, BUT ARE NOT LIMITED TO, SPEECHES, COLOR GUARDS,
OPEN HOUSES, STATIC DISPLAYS, AND OTHER CEREMONIES TAKING PLACE IN
THE PUBLIC DOMAIN. TO ADD AN EVENT TO THE SITE, GO TO: 'IN THE
COMMUNITY'.  CLICK ON 'EVENT CALENDAR'. CLICK ON 'ADD AN EVENT' AND
COMPLETE THE INFORMATION REQUESTED IN THE FORM FOUND AT THIS
LOCATION. EVENT INFORMATION WILL POST TO THE 'EVENT CALENDAR' AFTER
IT IS REVIEWED AND APPROVED BY HQMC.
5. SUBSEQUENT PHASES OF DEVELOPMENT WILL EXPAND THE SCOPE OF THE
'IN THE COMMUNITY' SITE BY INCORPORATING ALL MARINE CORPS COMMANDS
INTO A WEB-BASED SYSTEM BY WHICH COMMANDS WILL RECEIVE, REVIEW, AND
APPROVE PUBLIC REQUESTS FOR SUPPORT USING OFFICIAL DD FORMS 2535 AND
2536. THESE REQUESTS WILL BE AUTOMATICALLY DIRECTED VIA THIS SYSTEM
TO THE INSTALLATIONS THAT ARE GEOGRAPHICALLY CLOSEST TO THE EVENT.
THESE PROCEDURES WILL BE USED BY ALL COMMANDS SUPPORTING COMMUNITY
RELATIONS ACTIVITIES.
6. RELEASE AUTHORIZED BY BGEN. R.E. MILSTEAD, JR.; DIRECTOR,
DIVISION OF PUBLIC AFFAIRS, HQMC. //