R 222000Z FEB 06
FM CMC WASHINGTON DC(UC)
TO AL MARADMIN(UC)
UNCLASSIFIED//
MARADMIN 087/06
MSGID/GENADMIN/CMC WASHINGTON DC PA//
SUBJ/FY06 WEST COAST MEDIA TRAINING SYMPOSIUM//
POC/S. ZAPATA/GYSGT/LOS ANGELES/LOC:PUBLICAFFAIRS/TEL:310-235-7272
/EMAIL:ZAPATAS@HQMC.USMC.MIL//
GENTEXT/REMARKS/1. PURPOSE: TO ANNOUNCE AND ASSIGN QUOTAS FOR THE
FY06 WEST COAST MEDIA TRAINING SYMPOSIUM.
DATES: 03 APR - 07 APR 2006
LOCATION: LOS ANGELES AIRPORT HILTON, 5711 CENTURY BLVD, LOS
ANGELES, CA.
2. SPONSOR: DIVISION OF PUBLIC AFFAIRS, HQMC, LOS ANGELES
BRANCH.
3. PURPOSE OF SYMPOSIUM: TO PROVIDE CRITICAL PUBLIC AFFAIRS AND
MEDIA INTERVIEW TRAINING TO COMMANDERS, COMMAND SELECTS, CHIEFS OF
STAFF, STAFF OFFICERS, SENIOR STAFF NONCOMMISSIONED OFFICERS AND
OTHERS WHOSE DUTIES DEMAND EXPERT MEDIA COMMUNICATION SKILLS. THIS
TRAINING IS PARTICULARLY BENEFICIAL TO MEU COMMANDERS AND THEIR
STAFFS AND SENIOR MARINES ON INDEPENDENT, I&I, RECRUITING AND
RESERVE DUTY ASSIGNMENTS WHO MAY SERVE AS SPOKESPERSONS FOR THE
MARINE CORPS DURING OPERATIONS, DEPLOYMENTS, EXERCISES, ETC. MEDIA
RELATIONS TRAINING WILL COVER THE INFORMATION, TECHNIQUES AND
PROCEDURES NEEDED TO EFFECTIVELY WORK WITH THE MEDIA AND "TELL THE
MARINE CORPS STORY."
4. PUBLIC AFFAIRS REPRESENTATIVES: PUBLIC AFFAIRS OFFICERS AND
PUBLIC AFFAIRS CHIEFS OF THE ATTENDEES' PARENT COMMANDS ARE
ENCOURAGED TO ATTEND. THESE REPRESENTATIVES WILL WORK WITH THEIR
COMMANDERS/ATTENDEES TO PREPARE FOR INTERVIEWS AND DEVELOP COMMAND
MESSAGES. THIS TRAINING IS DESIGNED TO STRENGTHEN THE RELATIONSHIP
OF THE COMMANDER/ATTENDEE WITH HIS OR HER PAO/PAC, AND SHOW THE
ATTENDEE FIRST-HAND WHAT THE PA REPRESENTATIVE'S ROLE IS IN CRISIS
COMMUNICATION AND MEDIA RELATIONS.
5. REQUEST MAXIMUM SUPPORT FOR THIS SYMPOSIUM. IT REPRESENTS A
SIGNIFICANT INVESTMENT THAT WILL PAY DIVIDENDS TO ATTENDEES AND THE
MARINE CORPS OVER THE LONG TERM. COMMANDS SHOULD MAKE EVERY EFFORT
TO FILL ASSIGNED QUOTAS AND ARE ENCOURAGED TO REQUEST MORE IF NEEDED.
6. QUOTA ASSIGNMENTS SHOULD BE USED AS GUIDELINES. ADDITIONAL
QUOTAS MAY BE AVAILABLE UPON REQUEST. COMMANDS UNABLE TO FILL THEIR
QUOTAS NEED TO CONTACT LAPAO ASAP. ASSIGNMENTS ARE AS FOLLOWS:
MARFORPAC 1
MARFORRES 19
MCRC 8
I MEF 8
III MEF 2
MCB CPEN 3
MCB KANEOHE BAY 2
MCAS MIRAMAR 2
MCAS YUMA 1
MCAS CPEN 1
MAGTFTC 2
MCLB BARSTOW 1
MCRD SAN DIEGO 3
QUANTICO 1
26TH MEU 2
7. RESERVE PERSONNEL SHOULD SUBMIT REQUEST FOR ORDERS TO CG
MARFORRES VIA THE CHAIN OF COMMAND AND OBTAIN QUOTA FROM RESERVE PAO
OFFICE, NEW ORLEANS.
8. ADMINISTRATIVE INSTRUCTIONS:
A. COURSE LENGTH: 1800 MON, 03 APR 06 TO 1230 FRI, 07 APR 2006.
B. ATTENDEES REPORT TO LA PAO DUTY OFFICER AT LOS ANGELES AIRPORT
HILTON NLT 1800 MON, 03 APR 06 FOR REGISTRATION. A NO-HOST
RECEPTION WILL BE HELD AT THE HILTON STARTING AT 1800. ATTENDANCE
AT THE RECEPTION IS MANDATORY. UNIFORM FOR THE RECEPTION IS
APPROPRIATE CIVILIAN ATTIRE.
BILLETING:
(1) THE SYMPOSIUM HOTEL IS THE LOS ANGELES AIRPORT HILTON, LOS
ANGELES, CA. PHONE 310-410-4000 OR 1-800-HILTONS,
HTTP:/WWW.LAXHILTON.COM. REFERENCE THE MARINE CORPS MEDIA SYMPOSIUM.
(2) THE SYMPOSIUM ROOM RATE IS $90 PLUS TAX; $8 SELF, $12 VALET
PARKING.
(3) ATTENDEES ARE REQUIRED TO CALL THE HOTEL DIRECTLY FOR
RESERVATIONS. RESERVATION CUTOFF DATE IS MON, 01 MAR 06.
D. TRANSPORTATION: COMPLIMENTARY HILTON SHUTTLE SERVICE IS
AVAILABLE FROM THE AIRPORT 24 HRS A DAY. THE TAXICAB RATE IS
APPROXIMATELY $10 FROM THE AIRPORT TO THE HOTEL. A PORTION OF THE
COURSE WILL REQUIRE INDEPENDENT TRANSPORTATION; THEREFORE, IT IS
RECOMMENDED THAT ATTENDEES FROM THE SAME COMMAND/GEOGRAPHIC LOCATION
COORDINATE RENTAL CAR OR POV TRANSPORTATION.
E. UNIFORM: SERVICE "C".
F. FISCAL:
(1) DISBURSING AND TRANSPORTATION ASSISTANCE IS NOT READILY
AVAILABLE AT THE SYMPOSIUM SITE. IF NECESSARY, ATTENDEES SHOULD
DRAW ADVANCE PER DIEM.
(2) PARENT COMMANDS ARE RESPONSIBLE FOR THE FUNDING OF THEIR
ATTENDEES.
G. COMMANDS SHOULD SUBMIT NAMES OF ATTENDEES AND INFORMATION BY
E-MAIL NLT 8 MAR 06 TO: MARINE CORPS PUBLIC AFFAIRS OFFICE LOS
ANGELES [ZAPATAS@HQMC.USMC.MIL]. REGISTRATION MUST INCLUDE THE
FOLLOWING INFORMATION:
(1) LAST NAME, FIRST NAME, MIDDLE INITIAL (USE SAME NAME FOR
HOTEL
REG.)
(2) RANK
(3) CURRENT BILLET ASSIGNMENT
(4) WORK E-MAIL ADDRESS
(5) CIVILIAN EMAIL (RESERVES, MARINES OUT OF WORKPLACE)
(6) WORK PHONE NUMBERS
(7) WORK FAX NUMBER
(8) CELL PHONE NUMBER
(9) HOTEL ARRIVAL AND DEPARTURE DATES
(10) RENTING CAR (Y/N)
(11) SPECIAL INSTRUCTIONS OR ARRANGEMENTS (I.E. EXTENDED DATES -
AT SNM EXPENSE, SPOUSE ACCOMPANYING, ETC).
H. LA PAO REGISTRAR WILL E-MAIL DETAILED SYMPOSIUM INFORMATION
UPON RECEIPT OF NAMES. ATTENDEES WILL RECEIVE WELCOME PACKAGES VIA
E-MAIL BY 08 MAR 06. FOR UPDATED SYMPOSIUM INFORMATION VISIT
HTTP:/WWW.USMC.MIL/LAPA/SYMPOSIUM.HTM.
1. POC IS GUNNERY SERGEANT S. ZAPATA (ZAPATAS@HQMC.USMC.MIL),
USMC PAO, LOS ANGELES, AT 310-235-7272, FAX 310-235-7274.//