R 270931Z JUN 13
UNCLASSIFIED/
MARADMIN 317/13
MSGID/GENADMIN,USMTF,2007/CMC WASHINGTON DC MRA MF(UC)/F002//
SUBJ/RED RIBBON WEEK ACTIVITIES AND 23RD ANNUAL SECRETARY OF DEFENSE COMMUNITY DRUG AWARENESS AWARD//
REF/A/MSGID:DOC/ASD MEMO/YMD:20130524//
AMPN/REF A IS ASD MEMO REGARDING NOMINATIONS FOR SECDEF COMMUNITY DRUG AWARENESS AWARD.//
POC/R. L. WILSON/GS-11/UNIT:MRA MF/-/TEL:DSN 278-9526//
GENTEXT/REMARKS/1.  THE PURPOSE OF THIS MARADMIN IS TO SOLICIT NOMINATIONS FOR THE SECRETARY OF DEFENSE (SECDEF) COMMUNITY DRUG AWARENESS AWARD WHICH IS PRESENTED ANNUALLY TO THE BEST DRUG DEMAND REDUCTION PROGRAM (DDRP) WITHIN EACH SERVICE, THE NATIONAL GUARD BUREAU, AND THE DEFENSE AGENCIES.
2.  THE AWARD WAS ESTABLISHED BY THE DEPARTMENT OF DEFENSE (DOD) IN 1990 IN AN EFFORT TO PROMOTE ITS SUPPORT OF OUTREACH AND PREVENTION PROGRAMS WITHIN DOD COMMUNITY. IN THE PAST THE MILITARY SERVICES, DEFENSE AGENCIES, AND THE NATIONAL GUARD BUREAU HAVE EXHIBITED ENTHUSIASM AND ENERGY IN DESIGNING AND IMPLEMENTING THEIR PROGRAMS FOR THE BENEFIT OF OUR MILITARY MEMBERS AND THEIR FAMILIES.
3.  THERE ARE THREE TYPES OF DRUG DEMAND REDUCTION PROGRAMS WITHIN THE DOD THAT ARE ELIGIBLE FOR THIS AWARD:
     A.  PROGRAMS, CONDUCTED WHOLLY OR PARTIALLY WITH DOD ASSETS, AIMED AT OUR MILITARY PERSONNEL AND THEIR DEPENDENTS, AND CIVILIAN EMPLOYEES OF THE DOD;
     B.  PROGRAMS, SUPPORTED STRICTLY BY VOLUNTARY EFFORTS OF DOD PERSONNEL TARGETED TO APPROPRIATE POPULATIONS, WITH OR WITHOUT CONTRIBUTIONS BY OTHER NON-DOD SOURCES;
     C.  PROGRAMS CONDUCTED BY THE NATIONAL GUARD OF THE VARIOUS STATES UNDER THE TERMS OF THE GOVERNORS' STATE PLANS (SECTION 112 PROGRAMS). 
     D.  THE AWARDS ARE IN RECOGNITION OF BASE, ACTIVITY, OR UNIT PROGRAMS AND ARE NOT AWARDED TO SPECIFIC INDIVIDUALS.
4.  IN ORDER TO ALLOW FOR THE DEVELOPMENT OF IMAGINATIVE DRUG DEMAND REDUCTION PROGRAMS, THE AWARD CRITERIA IS GENERAL IN DEFINITION.  SUBSTANTIVE CRITERIA ON WHICH THE NOMINATIONS WILL BE JUDGED WILL INCLUDE THE FOLLOWING:
     A.  STRICT ADHERENCE TO THE TARGET POPULATIONS WITHIN THE THREE CATEGORIES DESCRIBED ABOVE;
     B.  MAXIMIZING THE USE OF DOD DRUG DEMAND REDUCTION ASSETS TO EFFECTIVELY REACH THE TARGETED AUDIENCE (I.E. ARE THE FUNDS USED TO BEST REACH THE AUDIENCE EFFECTIVELY, OR COULD RESOURCES HAVE BEEN OTHERWISE BETTER SPENT);
     C.  DOCUMENTED PARTICIPATION IN RED RIBBON WEEK OBSERVANCES. ANY NOMINATION NOT DOCUMENTING RED RIBBON WEEK PARTICIPATION WILL BE DISQUALIFIED; 
     D.  PROGRAM IMPACT DETERMINED BY SOME OBSERVABLE AND MEASURABLE EVENTS SUCH AS NUMBER OF PERSONNEL IMPACTED BY THE PROGRAMS; AND
     E.  PROGRAMMATIC ACHIEVEMENTS LIMITED TO THE PARAMETERS OF FISCAL YEAR 2012 (OCTOBER 1, 2011-SEPTEMBER 30, 2012.)
 5.  NOMINATIONS FOR THE SECRETARY OF DEFENSE COMMUNITY DRUG AWARENESS AWARD SHALL COVER THE PERIOD OF FISCAL YEAR 2012. THE NOMINATIONS SHALL BE SUBMITTED VIA THE CHAIN OF COMMAND. A NARRATIVE DESCRIBING THE ACTIVITIES AND ACHIEVEMENTS OF EACH NOMINEE SHALL NOT EXCEED FOUR TYPED PAGES IN AT LEAST 12 PT. IT SHALL CONTAIN THE FOLLOWING INFORMATION:
     A.  NAME OF THE PROGRAM AND THE MILITARY SERVICE;
     B.  LOCATION OF THE PROGRAM (NAME OF BASE OR INSTALLATION, SHIP OR FACILITY, AND WHERE LOCATED);
     C.  BACKGROUND OF THE PROGRAM TO INCLUDE MISSION, DATE OF INCEPTION, DURATION, AND GROWTH OF THE PROGRAM, IF APPLICABLE; 
     D.  DESCRIPTION OF TARGET AUDIENCE(S) TO INCLUDE LEVEL OF RISK FOR DRUG ABUSE;
     E.  DESCRIPTION OF HOW DRUG DEMAND REDUCTION FUNDS WERE USED;
     F.  NOTE TYPES OF DOD RED RIBBON WEEK ACTIVITIES IN WHICH THE ORGANIZATION PARTICIPATED;
     G.  DESCRIPTION OF THE IMPACT OF THE PROGRAM ON THE COMMUNITY IN FISCAL YEAR 2012 TO INCLUDE: A DESCRIPTION OF THE OVERALL METHODOLOGY OF THE PROGRAM; ACTIVITIES AND ACHIEVEMENTS; AND SPECIFIC DATA THAT DEMONSTRATES THE EFFECTIVENESS OF THE PROGRAM ON THE POPULATION.  ACTIVITIES AND ACHIEVEMENTS OUTSIDE OF THESE DATES WILL NOT BE CONSIDERED;
     H.  RECOMMENDATION AND VERIFICATION BY PROPER AUTHORITIES.  I.  PICTURES, FLYERS AND OTHER ADDITIONAL MATERIAL MAY BE INCLUDED AND WILL NOT COUNT TOWARDS FOUR PAGE LIMIT.
6.  SOME COMMON ERRORS RESULTING IN A LOW SCORE OR DISQUALIFICATION ARE AS FOLLOWS:
     A.  NO VISIBLE OBJECTIVE MEASURES OF EFFECTIVENESS OF THE PROGRAM (I.E., NO QUALITATIVE OR QUANTITATIVE DATA DEMONSTRATING HOW THE PROGRAM IMPACTED THE COMMUNITY);
     B.  PROGRAMMATIC ACHIEVEMENTS LISTED DID NOT OCCUR IN THE PREVIOUS FISCAL YEAR;
     C.  RED RIBBON WEEK ACTIVITIES ARE NOT CITED;
     D.  EXCEEDING FOUR PAGES IN LENGTH AND GRAMMATICAL AND SPELLING ERRORS THROUGHOUT THE DOCUMENT;
     E.  NOT FOLLOWING THE ALPHANUMERIC FORMAT.
7.  NOMINATIONS WILL BE SUBMITTED ELECTRONICALLY AND RECEIVED NLT 08 JULY 2013 TO: ROBERT.WILSON(AT)USMC.MIL. NOMINATIONS RECEIVED AFTER 8 JULY 2013 WILL NOT BE CONSIDERED.
8.  WINNERS OF THE 23RD ANNUAL COMMUNITY DRUG AWARENESS AWARD WILL BE PRESENTED DURING THE DOD ANNUAL RED RIBBON WEEK OBSERVANCE CEREMONY AT 1000 AM ON THURSDAY, OCTOBER 17, 2013 IN THE PENTAGON HALL OF HEROES.
9.  RELEASE AUTHORIZED BY MS. K. J. LEWIS, SES, DIRECTOR MARINE AND FAMILY PROGRAMS DIVISION (ACTING).//