R 082000Z JUL 15
MARADMIN 330/15
MSGID/GENADMIN/CMC WASHINGTON DC MRA MF//
SUBJ/25TH ANNUAL SECRETARY OF DEFENSE COMMUNITY DRUG AWARENESS AWARD AND THE 2015 FULCRUM SHIELD AWARD//
REF/A/MSGID:LTR/USD MEMO/YMD:20150520//
AMPN/REF A IS USD MEMO REGARDING 2015 RED RIBBON WEEK ACTIVITIES AND NOMINATIONS FOR DOD DRUG DEMAND REDUCTION PROGRAM AWARDS//
POC/D.D.LINDH/SSGT/UNIT:HQMC MFCP-1/-/TEL:703-278-9526/EMAIL:DANIELLE.LINDH@USMC.MIL//
GENTEXT/REMARKS/1. BACKGROUND. NOMINATIONS ARE BEING SOLICITED FOR THE SECRETARY OF DEFENSE COMMUNITY DRUG AWARENESS AND FULCRUM SHIELD AWARD WHICH ARE PRESENTED ANNUALLY TO THE BEST DRUG DEMAND REDUCTION PROGRAM (DDRP) WITHIN EACH BRANCH OF SERVICE, AND THE BEST YOUTH BASED DDRP AFFILIATED WITHIN EACH SERVICE.
2. THE COMMUNITY AWARENESS AWARD WAS ESTABLISHED BY THE DEPARTMENT OF DEFENSE IN 1990 IN AN EFFORT TO PROMOTE ITS SUPPORT OF OUTREACH AND PREVENTION PROGRAMS WITHIN THE DOD COMMUNITY. IN THE PAST, THE MILITARY SERVICES, DEFENSE AGENCIES, AND THE NATIONAL GUARD BUREAU HAVE EXHIBITED ENTHUSIASM AND ENERGY IN DESIGNING AND IMPLEMENTING THEIR PROGRAMS FOR THE BENEFIT OF OUR MILITARY MEMBERS AND THEIR FAMILIES.
3. THE AWARD IS IN RECOGNITION OF MILITARY BASES, ACTIVITIES, OR UNIT PROGRAMS AND ARE NOT AWARDED TO SPECIFIC INDIVIDUALS.
4. IN ORDER TO ALLOW FOR THE DEVELOPMENT OF IMAGINATIVE DRUG DEMAND REDUCTION PROGRAMS, THE AWARD CRITERIA ARE GENERAL IN DEFINITION. SUBSTANTIVE CRITERIA ON WHICH THE NOMINATIONS WILL BE JUDGED WILL INCLUDE THE FOLLOWING:
    A. STRICT ADHERENCE TO THE TARGET POPULATIONS OF MILITARY PERSONNEL, THEIR DEPENDENTS AND DOD CIVILIAN EMPLOYEES;
    B. MAXIMIZING THE USE OF DOD DRUG DEMAND REDUCTION ASSETS TO EFFECTIVELY REACH THE TARGETED AUDIENCE (I.E. ARE THE FUNDS USED TO BEST REACH THE AUDIENCE EFFECTIVELY, OR COULD RESOURCES HAVE BEEN OTHERWISE BETTER SPENT);
    C. DOCUMENTED PARTICIPATION IN RED RIBBON WEEK OBSERVANCES. ANY NOMINATIONS NOT DOCUMENTING RED RIBBON WEEK PARTICIPATION WILL BE DISQUALIFIED;
    D. PROGRAM IMPACT DETERMINED BY SOME OBSERVABLE AND MEASURABLE EVENTS SUCH AS NUMBER OF PERSONNEL IMPACTED BY THE PROGRAMS, AND;
    E. PROGRAMMATIC ACHIEVEMENTS LIMITED TO THE PARAMETERS OF FISCAL YEAR 2014 (FY) (OCTOBER 1, 2013-SEPTEMBER 30, 2014.)
5. NOMINATIONS FOR THE SECRETARY OF DEFENSE COMMUNITY DRUG AWARENESS AWARD SHALL COVER THE PERIOD OF FY14. THE NOMINATIONS SHALL BE SUBMITTED VIA THE BASE COMMANDER. A NARRATIVE DESCRIBING THE ACTIVITIES AND ACHIEVEMENTS OF EACH NOMINEE SHALL NOT EXCEED FOUR TYPED PAGES IN AT LEAST 12 PT FONT. IT SHALL CONTAIN THE FOLLOWING INFORMATION:
    A. NAME OF THE PROGRAM AND THE MILITARY SERVICE;
    B. LOCATION OF THE PROGRAM (NAME OF BASE OR INSTALLATION, SHIP OR FACILITY, AND WHERE LOCATED);
    C. BACKGROUND OF THE PROGRAM TO INCLUDE MISSION, DATE OF INCEPTION, DURATION, AND GROWTH OF THE PROGRAM, IF APPLICABLE;
    D. DESCRIPTION OF TARGET AUDIENCE(S) TO INCLUDE LEVEL OF RISK FOR DRUG ABUSE;
    E. DESCRIPTION OF HOW DRUG DEMAND REDUCTION FUNDS WERE USED;
    F. NOTE TYPES OF DOD RED RIBBON WEEK ACTIVITIES IN WHICH THE ORGANIZATION PARTICIPATED;
    G. DESCRIPTION OF THE IMPACT OF THE PROGRAM ON THE COMMUNITY IN FY14 TO INCLUDE: A DESCRIPTION OF THE OVERALL METHODOLOGY OF THE PROGRAM; ACTIVITIES AND ACHIEVEMENTS; AND SPECIFIC DATA THAT DEMONSTRATES THE EFFECTIVENESS OF THE PROGRAM ON THE POPULATION. ACTIVITIES AND ACHIEVEMENTS OUTSIDE OF THESE DATES WILL NOT BE CONSIDERED;
    H. RECOMMENDATION AND VERIFICATION BY PROPER AUTHORITIES.
    I. PICTURES, FLYERS AND OTHER ADDITIONAL MATERIAL MAY BE INCLUDED AND WILL NOT COUNT TOWARDS THE FOUR PAGE LIMIT.
6. SOME COMMON ERRORS THAT HAVE PREVIOUSLY RESULTED IN A LOW SCORE OR DISQUALIFICATION ARE AS FOLLOWS:
    A. NO VISIBLE OBJECTIVE MEASURES OF EFFECTIVENESS OF THE PROGRAM (I.E., NO QUALITATIVE OR QUANTITATIVE DATA DEMONSTRATING HOW THE PROGRAM IMPACTED THE COMMUNITY);
    B. PROGRAMMATIC ACHIEVEMENTS LISTED DID NOT OCCUR IN THE PREVIOUS FISCAL YEAR;
    C. RED RIBBON WEEK ACTIVITIES ARE NOT CITED;
    D. EXCEEDING FOUR PAGES IN LENGTH AND GRAMMATICAL AND SPELLING ERRORS THROUGHOUT THE DOCUMENT;
    E. NOT FOLLOWING THE ALPHANUMERIC FORMAT.
7. NOMINATIONS WILL BE SUBMITTED ELECTRONICALLY AND RECEIVED NLT JULY 10, 2015 TO: DANIELLE.LINDH@USMC.MIL. NOMINATIONS RECEIVED AFTER JULY 10, 2015 WILL NOT BE CONSIDERED.
8. WINNERS OF THE 25TH ANNUAL COMMUNITY DRUG AWARENESS AWARD AND 2015 FULCRUM SHIELD AWARD WILL BE PRESENTED DURING THE DOD ANNUAL RED RIBBON WEEK OBSERVANCE CEREMONY AT 10:00 AM ON THURSDAY, OCTOBER 15, 2015 IN THE PENTAGON HALL OF HEROES.
9. RELEASE AUTHORIZED BY MGEN B. W. WHITMAN, DIRECTOR, MARINE AND FAMILY PROGRAMS DIVISION.//