Marine Corps Recruit Depot San Diego -- Slaying dragons and climbing fiery mountains are ways the Marine Corps has demonstrated the intangibles it has to offer through it commercials.
Marines from across the Corps worked with Emmy award-winning director Nicolai Fuglsig to gather film for a new Marine Corps recruiting commercial in southern California July 28-Aug. 4
The purpose of the commercial is to attract America’s diverse youth to the Corps and remain authentic and true to its legacy, while featuring a range of missions and obstacles.
“I was very honored being chosen to shoot this campaign for the Marine Corps,” said Fuglsig. “I hope my work in this campaign will be able to inspire future generations to come because I know it will be around for a long time. It’s a very emotional piece.”
The filming took place at both Marine Corps Base Camp Pendleton, Calif., and Marine Corps Recruit Depot San Diego. Marines from each installation participated in the commercial portraying events that included combat operations and training as well as civilian scenes that reflect the Marine Corps and its mission.
J. Walter Thompson is known for its marketing communication brand and as a global network in more than 90 countries. The company has been representing the Corps for more than 65 years, and it is excited about the new campaign.
“The Marine Corps advertising has been legendary for years and holds very high standards,” said Capt. Wesley S. Jagoe, advertising operations officer. “It is very honoring to be a part of it.”
These communications are something that will inspire the Corps’ future Marines for years to come, explained 29-year-old Jagoe, an Orlando, Fla., native.
“It’s going to demonstrate leadership and influence the confidence and strive to go out and make something of yourself, such as being a Marine,” said Cpl. Calvon M. Williams, motor transportation operator, 1st Marine Regiment. “Being able to influence something good into somebody’s life makes me feel great to be a part of this commercial.”
Lance Cpl. Harry E. Johns, ground radio repair technician, 1st Marine Regiment, feels it was motivating to be chosen to take part in the commercial because he feels it is his way of giving back to the Marine Corps.
Fuglsig, known as one of the top 10 commercial directors in the world, has been in warzones, and he was a photojournalist in the wars of Kosovo.
“As I will leave this project, young people will continue to come and join this campaign,” said Fuglsig.