The primary mission of PBL is to translate Marine Forces (MARFOR) specified levels of operational performance and cost objectives into a product support strategy. The mission is accomplished by linking performance and product support objectives early during system design. System Operational Effectiveness (SOE) concept provides a framework for balancing the system’s inherent design features with PBL product support processes. Reference (e) provides greater detail of the SOE concept. The action for developing and implementing a PBL strategy resides with the Program Managers (PM) under TLCSM.

PBL is an integral element in the application of TLCSM and the PMs need to balance the individual goals of Program Level Total Life Cycle Management (TLCM) with the goals of Marine Corps Enterprise Level TLCM. Reference (f) provides policy on the levels of TLCM. PMs will enter into User Performance Based Agreements (PBA) with the MARFOR, which will identify the responsibilities, performance objectives and TLCSM metrics for providing product support. Deputy Commandant, Combat Development & Integration (DC, CD&I) shall act as the MARFORs’ representative during acquisition and jointly develop the User PBA with the PM. PBL is the default product support strategy unless the results of a comprehensive PBL Business Case Analysis (BCA) prove otherwise. The scope of a PBL approach will vary by weapon system program and may be applied at the system, sub-system or component level. Integration of logistics elements for PBL product support is accomplished by the selection of an organic or commercial Product Support Integrator (PSI). The PSI contract or agreement is performance based and supports the objectives of the User PSI. PBL approach requires continuous and periodic assessment of both the User and PSI PBAs. References (f) through (j) provide guidance on PBL characteristics, strategies and roles.